A key focus of this project was the redesign of two critical workflows (CGI and Adaptation), both of which involve multi-step processes and multiple user roles that must operate in sync. The goal was to simplify these complex, interdependent flows and ensure that each role could efficiently complete their tasks at the right stage of the process.

In close collaboration with stakeholders, we identified core pain points and system limitations impacting usability and efficiency. Based on these insights, I redesigned the workflows by introducing a step- and role-based task bar, providing users with clear guidance on their responsibilities, current progress, and next actions. This approach improved clarity, reduced friction between roles, and supported smoother progression of projects from initiation through to completion.

Role: UI/UX Designer

Platform: Sitecore

Challenges Identified

• Unclear Workflow Structure
  Steps in both workflows were fragmented and difficult to follow, leading to confusion and inefficiency.

• Ineffective Collaboration
  Communication between internal teams and external partners lacked clarity, making collaboration slow and error-prone.

• Poor Information Architecture
  The structure of the platform made it difficult to locate, upload, or manage required documents and assets.

• Lack of Process Transparency
  The asset upload, review, and approval stages—especially the two-tier approval—were confusing and lacked clear user guidance.

• Cumbersome Version Management
  Users found it difficult to manage asset versions or understand when and how to upload updated files.

• Ineffective Notifications
  System updates and alerts were often unreliable, overlooked, or difficult to interpret, resulting in missed actions and delays.

Approach

• Stakeholder Workshops
  Collaborated with key business stakeholders to gather requirements and understand objectives from both workflows.

• User Research
  Conducted interviews and research with internal teams and external agency partners to uncover real-world challenges and user needs.

• Cross-Functional Collaboration
  Worked closely with developers to ensure all design solutions were technically feasible within the platform’s constraints.

• User-Centric Design
  Applied strategic design thinking and user-centered principles to reimagine the end-to-end experience with a focus on clarity, usability, and efficiency.

• Iterative Prototyping & Testing
  Developed interactive prototypes and conducted multiple testing rounds to validate and refine design solutions based on user feedback.