Pacific Wines is a UK-based retailer specialising in premium American wines, with a particular focus on the richness and variety of West Coast vineyards.

As a freelance designer collaborating with FormRoom, I was responsible for crafting the full brand identity for Pacific Wines. This included logo design, brand guidelines, iconography, packaging, and a range of supporting collateral.

The logo—developed through a few iterative feedback rounds—cleverly merges the company’s initials with the silhouette of a wine glass, capturing both the brand’s name and its essence in a minimal yet memorable mark.

To enhance the experience further, I created a custom iconography system that not only brings visual personality to the brand and its packaging but also plays a practical role in identifying different wine varieties. These icons were used across the website and in tactile elements like tasting cards, enriching both the digital and in-person customer experience.